Driving Experience

Alpine Cars Driving Experience 2023 on Sylt

In early July 2023, the legendary racing brand Alpine Cars hosted a meet-and-greet on Sylt. The latest models were unveiled in the paddock next to the well-known Ralph Lauren store run by the AW Fashion Group in Keitum. The Alpine Centres in Hamburg and Berlin – in collaboration with organiser Michael Gleissner – showcased the current range of the Alpine A110 series. Guests experienced the agility of the A110 S and the A110 GT during test drives across the island. The Alpine fleet was available daily between 11 am and 5 pm. An exciting supporting programme and networking at the highest level were part of the action-packed week of experiences.

The AW Fashion Group stocks elegant, sporty fashion from exclusive Italian labels across nine luxury stores in Keitum. Further partners from the F&B sector presented their offerings at the AW Fashion food truck, which was on hand to serve savoury and sweet snacks and chilled drinks to guests of the Driving Experience. Jürgen Beckl from Taste Lux offered tastings of the finest caviar paired with Lemar Rosé. Champagne from Richard Bavion was available for VIPs. 145 Vodka was served as a sundowner.

neoist provided PR and photography support for the week-long event. For years, Michael Gleissner has been organising exclusive networking events on Sylt for international clients, centred around the world’s most sought-after car brands. Next summer, the Cologne-based entrepreneur is once again expecting high-profile partners on the island, which he will showcase to his guests through a series of extraordinary experiences.

Photos: Alpine Cars: Birgit Unger @neoist for the Alpine Cars Driving Experience 2023.