Smart City

neoist worked with Michael Gleissner Brand Management on social media management, lead generation and PR for LUCEM illuminated concrete. Neoist produced a series of clips – for YouTube, LinkedIn, Instagram and Facebook – demonstrating how digital concrete looks in a space when illuminated in colour or displayed with digital animations. neoist was responsible for selecting the music and producing the promotional videos.

neoist handled the social media invitation campaign for the BAU 2023 trade fair in Munich. Bee Unger from neoist created animations for the digital concrete counters on display at the Aachen-based brand’s stand.

neoist has developed a concept that integrates digital concrete into smart city projects. In collaboration with universities, new applications can be developed on this basis.