Live Music

In August 2024, superstar Adele performed ten live summer shows on the open-air stage at the Munich Exhibition Centre, which had been created exclusively for this spectacular concert series. The large-scale arena, featuring seated stands and standing areas, had a capacity of around 80,000 fans per evening. Adele commented on Instagram:

“A unique, bespoke pop-up stadium, designed specifically for the show I want to present. It’s thousands of miles closer to so many people who couldn’t make it to Vegas.”

A hospitality area outside the arena was open from 3.30 pm until the start of the show and then until midnight. The themed outdoor food and drink area offered surprises such as an ‘I drink wine’ bar, an authentic English pub, the Farmers Market, a traditional Bavarian beer garden with live entertainment, a karaoke stage, a historic carousel and a Ferris wheel.

Before the concert began, the Käfer Bavaria Lounge on the first floor of the Munich Exhibition Centre served as a meeting place for VIPs. Neoist was booked on two of the ten evenings to take professional souvenir photos of the celebrity guests. Thanks to the organisers from Austria for their excellent cooperation.