Travel
Since 2007, travel magazine DeluxeMallorca.com has been a storyteller for luxury brands. It has been run ever since by the same team that is also responsible for neoïst.
The Financial Times has ranked Mallorca as one of the 10 safest places in the world for property investment. This makes the island attractive to international investors and their discerning clients, many of whom already own a second home here. This is the target audience for DeluxeMallorca’s professional online presence. Our content embodies elegance, celebrity and lifestyle. Our feeds feature high-quality blogs on the property market, new businesses, entertainment, fashion, fine dining, sport, exclusive products and travel.
DeluxeMallorca utilises a social media network with around 35,000 followers: friends on Facebook, followers on Instagram and X, and contacts on LinkedIn and Xing. We send out a monthly newsletter to 1,700 high-profile contacts and run a blog on Medium.com to provide digital marketing services that meet the needs of our international clientele. In this way, DeluxeMallorca.com reaches decision-makers and customers worldwide.
The DeluxeMallorca website is available to our readers free of charge. The fact that DeluxeMallorca offers bilingual content makes the platform accessible both to the global market and to its main target audience – 4.2 million German-speaking travellers and second-home owners.
DeluxeMallorca is the news platform for a discerning international readership and a network of contacts that has been growing steadily for over eighteen years.
The photographers from neoïst are covering the international regattas off the coast of Mallorca for DeluxeMallorca.com. We also write race reports in German, posts on the website are shared via social media. The photographers at neoïst Content Creation, with offices in Munich, Berlin and Palma de Mallorca, are available to book for events, PR and photo reports. Our portfolio is online via this link.
Our events agency in the Balearic Islands also organises B2B seminars, incentive trips and events for up to 1,000 guests.
Features x Visualisations
Travel journalism
neoïst combines storytelling, design and state-of-the-art digital tools to present even complex topics in a way that really grabs your attention. For our features and event recommendations, we draw on genuine Balearic Islands expertise: we’ve known the islands for decades, having travelled extensively across them, researched them and experienced them first-hand. Whether it’s a ‘Rissaga’, a ‘hidden champion’ or the next high-class event: we turn information into content with attitude, aesthetic appeal and relevance.
For German TV channels
location scout
Together with the editors of German TV productions, we developed travel features on Mallorca for popular programmes on VOX, n-tv, RTL and ZDF. Birgit Unger also appeared on camera herself for interviews.
